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Life is a long, wondrous and continuous introduction to yourself.

The act of creation — it leads me to unknown places. Only to make me realize that all was known, always. And yet, I live every day with the hope that I’ll explore, create and grow into someone new. Because what’s life if not a long, wondrous and continuous introduction to yourself.

In this journey, music lives by my side. I find melody in my writing, and a lot of writing in my melodies. Sometimes, I hear songs in the bubbles of boiling tamarind water. Or in the stroke of red paint over the canvas. Or in the giggles of a child after a good joke. Tunes find their way even into my boredom, curiosity and the thoughts in between. And a rhythm taps into my sorrow, so it can take the leap to laughter.

Such is music. Such is life — yours and mine.

Hello!

Minimal is the new Exaggerated.

Mini skirts, VW Beetle, Flat televisions or Mc Donald's fries. Things are gRoWing smaller and getting more popular. A woman wearing a long flowy dress will mostly go home from a party less noticed than a saucy girl in a micro-mini skirt. A man driving an ambassador receives less social attention over a boy driving out in a VW beetle. My CRT Television is a liability while the new LCD TV is a charm. McDonald's fries is preferred to fuel a hard day's work over a three-course meal.

So, yes. Less is more and Magic is the new belief.

My art partner today randomly said that people prefer minimal design, font etc nowadays and it triggered a chain of thoughts. Magazines have ranted and ranted about how, small gadgets are IN. But how the trend is spreading over the entire spectrum of choices, is interesting.

Advertising is growing everyday a little more "little". A 5KB eDM is more effective than a 4by4 bill-board. "No honking" is more effective than techno bike honks.

I like!  Small is the new big [the false double entendre is purely incidental]

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