From an Ad + News source...

Country’s first branded train flagged off

14 April 2007
BANGALORE — The first branded train of Indian Railways named after a corporate brand — Kurkure — pulled out of the railway station in Bangalore on Thursday evening enroute to Nagercoil in Tamil Nadu.

The Nagercoil-bound train will henceforth be called as ‘Kurkure Bangalore-Nagercoil Express’ as part of the Indian Railways’ new initiative to brand trains under which the brand name would feature along with the train’s name in all announcements, reserved tickets, reservation charts, destination boards etc.

The whole news here

looks like a sincere attempt but am amused at the name 'kurkure express' :D !